About Madison Campus Church

The greatest passion of Madison Campus Church is to be with Jesus and to shape their lives with His concerns. They are a vibrant community, supporting one another through love and service.

Beliefs:

They love and serve, hope and heal, and

rest and rejoice.

Websites:

https://www.madisoncampus.org/

Address:
607 Larkin Springs Rd

Madison, TN 37115

The Opportunity

Madison’s Pastor Nathan Renner knew something was missing. He needed someone to help him and his staff navigate the “nuts and bolts” of content creation, support that would allow him to return to his core calling: studying and sharing scripture.

Inspired by the opportunity to partner with experts in professional marketing, Pastor Nathan reached out to Rethinking Evangelism^® by Delmar^®. He trusted Rethinking Evangelism^® to build a consistent and engaging online presence for his church. The partnership was a natural fit. Rethinking Evangelism's^® dedication mirrored Pastor Nathan’s passion for scripture. Together they magnified Madison Campus Church's message.

THE ANSWER

So, how did Rethinking Evangelism® help Madison Campus Church?

Crafting a Consistent Visual Toolbox
Optimizing the Power of Technology
Launching Proactive Communication
Amplifying Event Awareness

The Journey

Crafting a Consistent Visual Toolbox

Rethinking Evangelism^® created a unifying visual identity, critically important to Madison Campus Church’s public image. Whether a newcomer viewed the church’s website, Facebook, Instagram, or YouTube, they saw a seamless experience: the same icons, the same logo, the same font, the same colors, and the same messaging.

These consistent visual elements built recognition and trust over time.

“We decided to partner with Rethinking Evangelism^®because we don’t have staff who are professional marketers and can think through a strategy around our public-facing identity. The thing that inspired me was the opportunity to partner with somebody good at the nuts and bolts of content creation.”

Pastor Nathan Renner

Lead Pastor of Madison Campus Church

Optimizing the Power of Technology

Before Rethinking Evangelism,^® a constant flood of community interests, guest registry cards, program requests, and web form submissions inundated Madison Campus Church. They desperately needed a central hub for outreach, collaboration, and trackable impact. Hubspot was Rethinking Evangelism’s® key to streamlining Madison Campus Church’s message for the modern world.

HubSpot

HubSpot offers an all-in-one platform for managing marketing and connects a vast set of capabilities, transforming organizations. With over a decade of HubSpot experience, Rethinking Evangelism^® trusted its ease of use and knew it could boost growth with measurable results.

Facebook and Instagram Organization

Like many pastors, Pastor Nathan loved focusing on followers of Jesus more than followers on Facebook. However, Facebook and Instagram are strategic evangelism tools in the modern world. According to a survey by the Pew Research Center, “nearly half of U.S. adults see someone else share their religious faith online in a typical week.”

To help Madison Campus Church cast a wider social media net, Rethinking Evangelism^® implemented Facebook Business Manager, a robust toolbox with features like targeted advertising. Rethinking Evangelism^® ran aimed Facebook ads to new interests for a successful photoshoot event. Overall, the strategic advertising made impressions on 2,180 people, expanding Madison Campus Church’s visibility.

Google Tag manager

Rethinking Evangelism^® integrated Google Tag Manager as well. GTM easily deploys and manages code across multiple web properties. The platform ensured a fast, efficient website, which increased potential churchgoer retention.

Google Business Profile

Rethinking Evangelism^® also utilized Google Business Profile, which capitalized on the power of social influence. Google Business Profile not only allowed Madison Campus Church to share information but also enabled prospective members to review the church across a multitude of Google technologies, including Google Search and Google Maps.

Cracking the Code

How did Rethinking Evangelism^® draw the community into the church? They incorporated technology in small ways that had a big impact. To boost event signups, the team included a QR code on their bulletin insert ad. Scanning a QR code immediately and easily connected prospective attendees to the event’s signup, preventing later distractions or future forgetfulness.

Consistent Communication

Growing together is about learning together. Madison Campus Church meets people where they're at and offers a variety of Grow Groups to form community around a common interest. To help raise awareness for these groups, Rethinking Evangelism^® created physical handouts, email reminders and confirmation emails with consistent branding to help breakthrough the clutter of today's messaging.

“The thing I like most about collaborating with Rethinking Evangelism^®is the sense of partnership. Your staff cares about the success of Madison Campus Church.”

Pastor Nathan Renner

Lead Pastor of Madison Campus Church

Amplifying Event Awareness

1 John 4:8 affirms “Whoever does not love does not know God, because God is love." Madison Campus Church embraces the community with love, including offering support for those facing grief, suicide, abuse, and addiction.

With distractions vying for attention in the modern world, how did Rethinking Evangelism^® break through the noise to promote Madison Campus Church’s events?

Christmas

Photo Event

Madison Campus Church wanted to create an outreach event to reach those far from God around Christmastime. They entrusted Rethinking Evangelism^®to create the branding associated with their Christmas Photo Event.

Rethinking Evangelism^®:

launched targeted social posts on Facebook and Instagram to advertise the event.
engineered a professional registration page with calendars for photo session reservations.
advertised with bulletin inserts that included QR codes.
circulated email reminders for appointment times.
monitored sign-ups for the Holiday Shop.

Imagine Campaign

Like all churches, Madison Campus Church reaches and changes lives through the funding of generous donors. They wanted to create an event that showed the leadership of their church exactly how their money was being used for Christ in the church. For this leadership summit, Rethinking Evangelism^® created invitations, banners, prayer walk signs, leadership booklets, commitment cards, and a journey guide to match the branding of the event.

Our Imperfect Family

Sermon series are a great way for a church to grow together during a season. During the month of April, Madison Campus Church learned about families in the modern world and how to love each other through their imperfections. Rethinking Evangelism created all of the necessary branding for the series before the campus experienced it live, including social media posts, email reminders, and social media ads. After the series had concluded, they took the video recordings and transformed it into an evergreen learning series anyone can sign up for and watch, complete with study guides.

Social Media Ads

Rethinking Evangelism^® created social ads while the series was being preached live to bring people to Madison Campus Church.

See The Series

Study Guides

Bulletin Inserts

Emails

The Destination

Rethinking Evangelism^®’s visual design, technology, proactive communication, and targeted outreach drove exceptional marketing results, integrating Pastor Nathan’s pulpit with online platforms.

To learn more about Rethinking Evangelism’s service,

“Rethinking Evangelism^®is about the way we communicate…a team of people who execute at a high level. I would absolutely recommend Rethinking Evangelism^® to other churches.”

Pastor Nathan Renner

Lead Pastor of Madison Campus Church

It's a true blessing to partner with Pastor Nathan Renner and Madison Campus Church. They truly want to see the transformational power of Jesus in the lives of the people in their community.

Success Stories

About Rethinking Evangelism®

A Rethinking Evangelism^®

Success Story

About Madison Campus Church

The Opportunity

THE ANSWER

The Journey

Crafting a Consistent Visual Toolbox

Website